How I Approach Pricing Power When Evaluating a Business
Pricing power is one of the clearest indicators of strength in a business. If a company can raise prices without losing customers, it tells me volumes about its competitive edge and customer loyalty. In this article, I share how I analyze pricing power when evaluating businesses, the signals I look for, and why it often determines how much I’m willing to pay in an acquisition.
The Role of Exit Planning Even at the Time of Acquisition
Dr. Connor Robertson explains why exit planning doesn’t start at the end but at the very beginning—during acquisition. By thinking about buyers, valuation levers, and scalability from day one, he ensures businesses are built to grow and sell.
Why Building for Exit Doesn’t Mean You Have to Sell
Exit-readiness isn’t just for founders planning to sell. Dr. Connor Robertson explains how building a business like it could be sold creates freedom, optionality, and long-term stability—even if you never exit.