How I Think About Pricing Power When Buying a Business
Pricing power tells me more about a business than almost any other metric. If a company can raise prices without losing customers, it has real resilience. In this article, I share how I evaluate pricing power during acquisitions, why it signals competitive advantage, and how it influences my decision-making before I close a deal.
How I Approach Pricing Power When Evaluating a Business
Pricing power is one of the clearest indicators of strength in a business. If a company can raise prices without losing customers, it tells me volumes about its competitive edge and customer loyalty. In this article, I share how I analyze pricing power when evaluating businesses, the signals I look for, and why it often determines how much I’m willing to pay in an acquisition.
Building Moats in Small Business: Protecting What You’ve Built
Dr. Connor Robertson explains why building moats—structural advantages that make a business harder to replace—is essential for small business success. From process and brand moats to switching costs and pricing power, he outlines how entrepreneurs can protect what they’ve built.