The Psychology of Business Owners When Selling Their Companies
Every deal isn’t just about numbers—it’s about people. When business owners sell, they often struggle with emotions tied to legacy, identity, and trust. I’ve learned that understanding the psychology of sellers helps me negotiate fairly, build stronger relationships, and manage smoother transitions. In this article, I share what drives sellers emotionally, how it impacts deals, and why psychology is one of the most important factors in successful acquisitions.
September 20, 20256 min read