In this episode of The Prospecting Show, Dr. Connor Robertson sits down with Salik Muhammed to discuss a topic every business builder and marketer cares about — scaling search engine optimization (SEO). As digital competition rises and algorithms change almost weekly, the conversation dives into what actually works today: building content machines that create authority […]
Read More
Too many acquisitions are really just buying yourself a job. I’ve learned that a true business has systems, scalability, and value that extends beyond the owner’s daily involvement. In this article, I explain the difference between buying a job and buying a business, how I test for transferable value, and why the distinction shapes the deals I pursue.
Read More
In this insightful episode of The Prospecting Show, Dr. Connor Robertson welcomes Alex Machuca, founder and CEO of Lyncrest Media, to talk about the power of data-driven decision-making in modern business. Dr. Robertson begins the discussion by pointing out a hard truth: “Most entrepreneurs don’t have a marketing problem — they have a measurement problem.” […]
Read More
Search engine optimization is often misunderstood as a game of tricks, keywords, and quick wins. But as competition grows and algorithms evolve, the truth has become clear scaling SEO isn’t about gaming the system; it’s about building a system. In this episode of The Prospecting Show, Dr. Connor Robertson sits down with Salik Muhammed, a […]
Read More
In this high-impact episode of The Prospecting Show, Dr. Connor Robertson sits down with Nash Ahmed, founder of Undock, to discuss the underestimated power of scheduling and how simplifying the way we plan time can dramatically improve business efficiency, sales velocity, and mental clarity. Dr. Robertson opens the episode by observing that “the way we […]
Read More
In this episode of The Prospecting Show, Dr. Connor Robertson welcomes entrepreneur and marketing strategist Justin Connor to share his story of building an insurance marketing company from the ground up. Their conversation dives deep into what it takes to transform an idea into a scalable business model — focusing on sales, automation, systems, and […]
Read More
Recurring revenue models are one of the strongest indicators of long-term business health. When I look at small business acquisitions, I pay close attention to whether income is repeatable, predictable, and resilient to market shifts. In this article, I share how I evaluate recurring revenue models, why they matter so much for stability, and how they influence the price I’m willing to pay.
Read More
In this episode of The Prospecting Show, Dr. Connor Robertson interviews entrepreneur, investor, and startup mentor Joshua Denne about what it truly takes to build a successful company from the ground up. The conversation dives into the hidden realities of entrepreneurship — the warning signs founders often overlook, the mindset shifts required for survival, and […]
Read More
In this forward-looking episode of The Prospecting Show, Dr. Connor Robertson sits down with growth strategist and organizational consultant Mike Lloyd to discuss what it really takes to build a company that thrives beyond its founder. Together, they explore the frameworks behind sustainable growth, strategic consulting, and how the right systems and leadership alignment can […]
Read More
In this powerful episode of The Prospecting Show, Dr. Connor Robertson sits down with strategist and business mentor Natalie Demmary to discuss one of the most important skills in the modern economy: how to turn what you know into something people will pay for. Together, they explore the frameworks, mindset, and strategies behind knowledge-based businesses […]
Read More