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Blog, Private Equity & Business Buying

How I Think About Marketing Systems in Acquisitions

Strong marketing systems create predictable growth. When I evaluate a business, I don’t just look at revenue—I look at whether the marketing engine is repeatable, scalable, and data-driven. In this article, I share how I think about marketing systems in acquisitions, the red flags I watch for, and why they often determine whether a business can grow sustainably after I buy it.

November 13, 20252 min read
Blog, Private Equity & Business Buying

The Importance of Due Diligence on Employee Roles in Small Business Acquisitions

Employees are the backbone of any small business, but too often buyers overlook their roles during acquisitions. I’ve learned that understanding responsibilities, dependencies, and key-person risks can make or break a deal. In this article, I share why I conduct deep due diligence on employee roles, what I look for, and how it shapes my integration strategy.

November 13, 20253 min read
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