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Blog, Private Equity & Business Buying

The Questions I Ask to Test Customer Loyalty Before Buying a Business

Customer loyalty is one of the best indicators of business strength. Before buying a company, I ask specific questions to test how loyal the customer base really is—because revenue without loyalty can disappear fast. In this article, I share the questions I rely on, what answers reveal about customer retention, and how loyalty impacts the price I’m willing to pay.

November 4, 20254 min read
Blog, Private Equity & Business Buying

The Difference Between Buying a Job and Buying a Business

Too many acquisitions are really just buying yourself a job. I’ve learned that a true business has systems, scalability, and value that extends beyond the owner’s daily involvement. In this article, I explain the difference between buying a job and buying a business, how I test for transferable value, and why the distinction shapes the deals I pursue.

November 3, 20254 min read
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