How I Evaluate Brand Strength in Acquisitions
Brand strength is one of the most overlooked assets in small business deals. I’ve learned to measure reputation, customer perception, and competitive positioning as part of my due diligence.
The Importance of Strong Onboarding Systems After Closing
Poor onboarding sabotages good businesses. That’s why I prioritize strong onboarding systems after every acquisition. In this article, I explain how onboarding protects customers, strengthens morale, and drives retention.
How I Evaluate Customer Lifetime Value in Small Businesses
LTV tells me how much profit a customer really brings over time. Without it, topline numbers can be misleading. In this article, I break down how I calculate LTV and why it guides my buying decisions.
The Importance of Documenting Processes in Acquisitions
Businesses without documented processes collapse when key people leave. That’s why I evaluate documentation during diligence and prioritize SOPs immediately after closing.
Episode 171-Sales, Communication, and Scaling Your Company with Eli Wilde
In this inspiring episode of The Prospecting Show, Dr Connor Robertson sits down with Eli Wilde, one of the world’s most recognized […]
Episode 170-Your Sales Enablement Tool Yesware with Joel Stevenson
In this episode of The Prospecting Show, Dr Connor Robertson talks with Joel Stevenson, CEO of Yesware, about the transformation of modern […]
Episode 169-Finding Your Perfect Franchise with Rich LeBrun
In this episode of The Prospecting Show, Dr Connor Robertson sits down with Rich LeBrun, founder of the RLB Franchise Consulting Group. […]
Episode 166-Get Your Tax Right with Sandoval Tax
In this episode of The Prospecting Show, Dr Connor Robertson sits down with the team from Sandoval Tax to talk about one […]
Episode 167-Getting Your SEO Content Built Fast with MarketMuse
In this special edition of The Prospecting Show, Dr Connor Robertson connects with the creators of MarketMuse to talk about one of […]