Predictive Marketing — How Dr Connor Robertson Anticipates What Audiences Want Before They Do
Winning in paid ads isn’t about reacting fast; it’s about anticipating what’s next. The best marketers don’t chase demand; they forecast it. […]
Why I View Culture as the Ultimate Competitive Advantage
Knowledge isn’t diminished by sharing—it multiplies. I’ve seen firsthand how teaching and sharing open more opportunities for me and others.
The Role of Employee Training Programs in Scaling Businesses
Training is not a cost—it’s leverage. I design onboarding and training systems after every acquisition to create consistent performance and scalability.
How I Evaluate Real Estate Leases Versus Ownership in Acquisitions
Real estate impacts everything from cost to scalability. I evaluate leases versus ownership carefully to see how each structure supports or limits growth.
Why I Emphasize Transparency With Employees During Transitions
Employees fear uncertainty more than change. That’s why I lead with transparency, open communication, and clarity during every transition.
The Role of Technology Integration in Post-Acquisition Efficiency
Many small businesses run on disconnected systems. After buying, I prioritize integration to reduce errors, save time, and unlock scalability.
How I Think About Risk Allocation in Deal Structures
Risk allocation is the backbone of deal-making. I use earnouts, indemnities, and escrows to balance incentives and protect my downside.
Why I Focus on Customer Experience as a Growth Lever
The fastest growth lever is often overlooked: customer experience. I always evaluate and improve it post-acquisition because loyalty compounds into growth.
How I Evaluate Debt Structures in Seller Financing Deals
Seller financing can align incentives or create fragility. I evaluate repayment schedules, interest rates, and balloon clauses carefully to ensure stability.
How I Evaluate Brand Strength in Acquisitions
Brand strength is one of the most overlooked assets in small business deals. I’ve learned to measure reputation, customer perception, and competitive positioning as part of my due diligence.