How I Evaluate Brand Strength in Acquisitions
Brand strength is one of the most overlooked assets in small business deals. I’ve learned to measure reputation, customer perception, and competitive positioning as part of my due diligence.
The Importance of Strong Onboarding Systems After Closing
Poor onboarding sabotages good businesses. That’s why I prioritize strong onboarding systems after every acquisition. In this article, I explain how onboarding protects customers, strengthens morale, and drives retention.
How I Evaluate Customer Lifetime Value in Small Businesses
LTV tells me how much profit a customer really brings over time. Without it, topline numbers can be misleading. In this article, I break down how I calculate LTV and why it guides my buying decisions.
The Importance of Documenting Processes in Acquisitions
Businesses without documented processes collapse when key people leave. That’s why I evaluate documentation during diligence and prioritize SOPs immediately after closing.
The Role of Customer Feedback in Post-Acquisition Strategy
Customers are the ultimate advisors. After every acquisition, I collect and act on feedback immediately. It guides retention, growth opportunities, and brand improvement. Here’s how feedback drives my strategy.