How I Think About Marketing Systems in Acquisitions
Strong marketing systems create predictable growth. When I evaluate a business, I don’t just look at revenue—I look at whether the marketing engine is repeatable, scalable, and data-driven. In this article, I share how I think about marketing systems in acquisitions, the red flags I watch for, and why they often determine whether a business can grow sustainably after I buy it.
Why I Focus on Transferable Value in Every Deal
A business isn’t truly valuable if it only works with the current owner. That’s why I focus on transferable value in every deal. I study whether systems, processes, and customer relationships can survive and thrive without the founder. In this article, I share how I evaluate transferable value, why it shapes what I’m willing to pay, and how it protects long-term success after acquisition.
The Role of Vendor Relationships in Business Value
Vendors are more than suppliers—they’re partners who directly affect stability, pricing, and scalability. I’ve learned that strong vendor relationships can add significant value to a business, while weak or concentrated ones can introduce hidden risks. In this article, I share how I evaluate vendor relationships in due diligence and why they’re a critical driver of long-term business value.
Why Recurring Revenue Models Change the Entire Value of a Business
Recurring revenue doesn’t just boost income—it transforms the way a business is valued. When income is predictable and repeatable, it reduces risk, improves cash flow stability, and increases buyer confidence. In this article, I share why recurring revenue models change the entire value of a business, how I evaluate them during due diligence, and why they’ve become one of my top criteria in acquisitions.
Why Customer Retention is More Valuable Than Customer Growth in Acquisitions
Customer growth looks exciting on paper, but in acquisitions, retention often matters more. Loyal customers provide stable cash flow, reduce churn risk, and increase lifetime value—all of which strengthen valuations. In this article, I share why I prioritize customer retention over pure growth, how I measure it during due diligence, and why it’s one of the most reliable indicators of long-term success after an acquisition.
Dr Connor Robertson on Why Standard Operating Procedures Matter
Dr. Connor Robertson explains why standard operating procedures (SOPs) are essential for scaling businesses, building consistency, and increasing long-term value. He shares how SOPs turn fragile startups into resilient companies.