How I Approach Pricing Power When Evaluating a Business
Pricing power is one of the clearest indicators of strength in a business. If a company can raise prices without losing customers, it tells me volumes about its competitive edge and customer loyalty. In this article, I share how I analyze pricing power when evaluating businesses, the signals I look for, and why it often determines how much I’m willing to pay in an acquisition.
October 23, 20254 min read