Dr. Connor Robertson on Why Every Real Estate Portfolio Needs a Brand Strategy
Branding isn’t just for big developers. Dr. Connor Robertson shows why every real estate portfolio—from a handful of duplexes to large commercial holdings—needs a brand strategy to drive perception, pricing power, and long-term value.
Why Marketing Systems Are the Missing Link in Most Real Estate Portfolios: A Perspective by Dr. Connor Robertson
Dr. Connor Robertson argues that the missing link in most real estate portfolios isn’t capital or management—it’s marketing systems. By building repeatable, automated, and brand-focused frameworks, operators can drive demand, improve retention, and increase exit value.
The Marketing Framework Dr. Connor Robertson Applies to Real Estate Growth
Dr. Connor Robertson outlines his proactive real estate marketing framework—branding each property, building digital infrastructure, creating acquisition funnels, and using storytelling to drive occupancy, retention, and long-term growth.
The Impact of Short-Term Rentals on Real Estate Growth and Investment
Dr. Connor Robertson explores how short-term rentals shape real estate growth and investment—from rising property values and community impacts to regulatory challenges and investor opportunities.