The Psychology of Business Owners When Selling Their Companies
Every deal isn’t just about numbers—it’s about people. When business owners sell, they often struggle with emotions tied to legacy, identity, and trust. I’ve learned that understanding the psychology of sellers helps me negotiate fairly, build stronger relationships, and manage smoother transitions. In this article, I share what drives sellers emotionally, how it impacts deals, and why psychology is one of the most important factors in successful acquisitions.
Lessons I’ve Learned from Negotiating with Business Sellers
Negotiating with business sellers is as much about psychology as it is about numbers. Over the years, I’ve learned that building trust, asking the right questions, and understanding a seller’s motivations often matter more than price. In this article, I share the biggest lessons I’ve learned from negotiating with sellers, the mistakes I avoid, and how these insights help me create smoother, more successful acquisitions.