How I Approach Marketing Spend in Small Business Acquisitions
Marketing spend tells me whether growth is scalable. I measure efficiency, not totals, to decide how much to invest post-acquisition.
The Importance of Cash Reserves After Buying a Business
Even profitable businesses fail without reserves. After closing, I always prioritize building liquidity buffers. In this article, I explain why reserves matter and how I structure them.
Why Most Small Businesses Stay Small (And How to Break the Cycle)
Most small businesses stall not from lack of effort—but from lack of systems, pricing discipline, and leadership development. Dr. Connor Robertson explains the key reasons businesses stay small and the strategies to break the cycle.