How I Evaluate Brand Strength in Acquisitions
Brand strength is one of the most overlooked assets in small business deals. I’ve learned to measure reputation, customer perception, and competitive positioning as part of my due diligence.
Dr. Connor Robertson on Why Every Real Estate Portfolio Needs a Brand Strategy
Branding isn’t just for big developers. Dr. Connor Robertson shows why every real estate portfolio—from a handful of duplexes to large commercial holdings—needs a brand strategy to drive perception, pricing power, and long-term value.