Building Moats in Small Business: Protecting What You’ve Built
Dr. Connor Robertson explains why building moats—structural advantages that make a business harder to replace—is essential for small business success. From process and brand moats to switching costs and pricing power, he outlines how entrepreneurs can protect what they’ve built.
The Role of Brand Building in Real Estate: Marketing Insights from Dr. Connor Robertson
In real estate, location and price aren’t enough to stand out. Dr. Connor Robertson shares why brand building is the hidden driver of demand, pricing power, and tenant trust—and how even small operators can leverage branding to outperform larger competitors.