How I Approach Marketing Spend in Small Business Acquisitions
Marketing spend tells me whether growth is scalable. I measure efficiency, not totals, to decide how much to invest post-acquisition.
How I Evaluate Customer Lifetime Value in Small Businesses
LTV tells me how much profit a customer really brings over time. Without it, topline numbers can be misleading. In this article, I break down how I calculate LTV and why it guides my buying decisions.