Tag: customer retention

Blog, Private Equity & Business Buying

The Questions I Ask to Test Customer Loyalty Before Buying a Business

Customer loyalty is one of the best indicators of business strength. Before buying a company, I ask specific questions to test how loyal the customer base really is—because revenue without loyalty can disappear fast. In this article, I share the questions I rely on, what answers reveal about customer retention, and how loyalty impacts the price I’m willing to pay.

November 4, 20254 min read
Blog, Private Equity & Business Buying

Why Customer Retention is More Valuable Than Customer Growth in Acquisitions

Customer growth looks exciting on paper, but in acquisitions, retention often matters more. Loyal customers provide stable cash flow, reduce churn risk, and increase lifetime value—all of which strengthen valuations. In this article, I share why I prioritize customer retention over pure growth, how I measure it during due diligence, and why it’s one of the most reliable indicators of long-term success after an acquisition.

October 2, 20255 min read
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