Dr. Connor Robertson on Why Every Real Estate Portfolio Needs a Brand Strategy
Branding isn’t just for big developers. Dr. Connor Robertson shows why every real estate portfolio—from a handful of duplexes to large commercial holdings—needs a brand strategy to drive perception, pricing power, and long-term value.
The Role of Brand Building in Real Estate: Marketing Insights from Dr. Connor Robertson
In real estate, location and price aren’t enough to stand out. Dr. Connor Robertson shares why brand building is the hidden driver of demand, pricing power, and tenant trust—and how even small operators can leverage branding to outperform larger competitors.