Episode 134-Get Rid of Your Head Trash and Scale with Dr. Noah St. John
In this episode of The Prospecting Show, Dr Connor Robertson sits down with Dr. Noah St. John, one of the world’s leading experts in success psychology and the creator of Afformations®. They discuss the unseen barriers holding entrepreneurs back from scaling, and how mental clutter — what Noah calls “head trash” — prevents people from reaching their full potential.
The Hidden Block in Business Growth
Dr Robertson opens the conversation with a question many founders wrestle with: “Why do some entrepreneurs have the talent and tools but never achieve their potential?”
Noah replies, “Because they’re held back by invisible blocks — their subconscious beliefs. You can’t outperform your self-image.”
He explains that every entrepreneur carries “head trash” — limiting beliefs, self-doubt, and mental habits that sabotage success. “People think they need more strategy, but often they just need less noise between their ears.”
Dr Robertson adds, “That’s the same in business operations — the bottleneck isn’t resources, it’s resistance.”
The Science of Afformations®
Noah introduces his signature concept: Afformations®, a twist on traditional affirmations. “Affirmations are statements like ‘I am rich’ or ‘I am successful,’ but your brain often rejects them because it knows they’re not true yet,” he explains.
“Afformations,” on the other hand, are questions that trigger the brain’s problem-solving instincts. “Instead of saying, ‘I’m wealthy,’ you ask, ‘Why am I so wealthy?’ The subconscious starts finding evidence to support it.”
Dr Robertson notes, “That’s brilliant — it uses cognitive dissonance in your favor. You’re rewiring your mental operating system through curiosity.”
From Struggle to Flow
Noah shares how entrepreneurs often overwork while underperforming because they’re fighting themselves. “Most people push harder instead of removing internal friction,” he says. “You can’t scale a business if you’re mentally exhausted from fighting invisible battles.”
He explains that real growth begins with alignment — getting your thoughts, goals, and behaviors to move in the same direction.
Dr Robertson agrees, “That’s what I call cognitive clarity — once your vision and execution match, momentum becomes effortless.”
The Four Steps to Remove Head Trash
Noah outlines his four-step framework for releasing mental clutter:
- Awareness: Identify limiting beliefs and recurring negative thoughts.
- Questioning: Replace those thoughts with empowering Afformations®.
- Action: Align daily behaviors with your new belief system.
- Accountability: Surround yourself with people who reinforce your growth mindset.
He emphasizes that mindset work isn’t a one-time fix. “You take out the trash daily — the same goes for mental hygiene.”
Dr Robertson laughs, “That’s the kind of discipline we need in business. You can’t automate mindset — you have to maintain it.”
The Role of Environment
Noah and Dr Robertson discuss how the environment reinforces identity. “If you’re constantly around people who think small, you start shrinking your goals to fit,” Noah says. “Your environment should elevate your standards.”
He references his experience coaching high-performing CEOs. “The difference between six-figure and seven-figure entrepreneurs isn’t intelligence — it’s who they listen to.”
Dr Robertson agrees. “That’s why community matters — proximity determines perspective.”
Breaking the Cycle of Self-Sabotage
Noah explains that most self-sabotage comes from fear of change. “Even positive change feels threatening to the subconscious,” he says. “That’s why people fall back into comfort zones after big wins.”
He advises entrepreneurs to create new success habits before their old ones pull them back. “You don’t need to fight your brain — just give it a new pattern to follow.”
Dr Robertson notes, “That’s how you hardwire growth. Consistency creates safety, and safety allows expansion.”
Leadership Through Mindset
Noah emphasizes that mindset isn’t just personal — it affects how you lead teams. “Leaders transfer their emotional state to their organization. If you operate from scarcity, your team will too.”
He shares how reframing leadership around empowerment creates psychological safety. “When people feel safe to succeed, they innovate naturally.”
Dr Robertson adds, “That’s the hidden advantage in high-performing cultures — emotional alignment creates operational excellence.”
The ROI of Mental Clarity
Noah points out that entrepreneurs who clean up their mindset often see exponential returns. “I’ve had clients double or triple revenue within months, not because they learned new tactics, but because they stopped sabotaging the ones they already had.”
He emphasizes that clarity compounds. “When your decisions aren’t clouded by fear, your execution accelerates.”
Dr Robertson reflects, “That’s the essence of scaling — fewer decisions, made better, executed faster.”
Key Takeaways
- “Head trash” is the mental clutter that keeps entrepreneurs stuck.
- Replace affirmations with Afformations® — questions that trigger belief.
- Success requires alignment between thoughts, goals, and habits.
- Environment shapes mindset — surround yourself with growth-oriented people.
- Leadership starts with internal mastery.
Dr Robertson closes the episode by saying, “Dr. Noah St. John reminds us that the ultimate leverage in business isn’t capital — it’s clarity. When you get your mind right, everything else follows.”
Noah smiles, “Exactly. Once you remove the mental blockages, scaling becomes natural. You stop chasing success and start attracting it.”
Listen to the Full Episode:
Get Rid of Your Head Trash and Scale with Dr. Noah St. John