What to provide
Approved client strategy, campaign objective, audience evidence, brand rules, and asset specs.
Starting prompt
Draft a creative brief from these approved inputs. Cite the source of every product claim, separate required copy from ideas, and mark missing approvals.
Trial case
Provide a signed campaign goal but two conflicting audience descriptions. The brief should state the conflict and request an owner decision before creative work starts.
Review gate
The strategist confirms the objective and the client approves claims before creative production.
How to score the result
Brief revisions after design starts and assets rejected for missing requirements.
Use the current approved source and keep it available to the reviewer. Check a small set of finished outputs against the previous process before adopting this workflow.
Related workflows
Explore AI Playbooks by Business Function or the AI business strategy guide.