Author: Dr. Connor Robertson

Blog, Private Equity & Business Acquisitions

The Importance of Customer Diversification in Small Business Acquisitions

I’ve seen businesses look strong on paper but collapse because they relied on just a handful of customers. That’s why I always study customer diversification before buying. In this article, I explain how overdependence on a few clients creates fragility, how I evaluate customer mix in due diligence, and why diversification is one of the most important factors in sustainable acquisitions.

November 13, 20253 min read
Blog, Private Equity & Business Acquisitions

Why I Study Cultural Fit Before Buying a Business

Numbers can close a deal, but culture determines whether it thrives. I’ve learned to study cultural fit before every acquisition because mismatched values and leadership styles often lead to failure. In this article, I explain how I evaluate culture, what signals I watch for, and why it has become one of my top priorities before buying a business.

November 13, 20252 min read
Blog, Private Equity & Business Acquisitions

How I Think About Marketing Systems in Acquisitions

Strong marketing systems create predictable growth. When I evaluate a business, I don’t just look at revenue—I look at whether the marketing engine is repeatable, scalable, and data-driven. In this article, I share how I think about marketing systems in acquisitions, the red flags I watch for, and why they often determine whether a business can grow sustainably after I buy it.

November 13, 20252 min read
Contact Connor